Sans Normal Afkan 1 is a bold, wide, low contrast, italic, normal x-height, monospaced font visually similar to 'Lazare Grotesk' by Nootype (names referenced only for comparison).
Keywords: headlines, posters, signage, branding, sportswear, sporty, industrial, technical, urgent, confident, impact, momentum, clarity, utility, modernity, oblique, compact, sturdy, geometric, angular.
This typeface is a heavy, oblique sans with broad proportions and a sturdy, low-contrast stroke structure. Letterforms lean consistently to the right with slightly squared curves and clean, mostly closed apertures, producing a dense, forceful texture. Rounds like O/C are more oval than circular, while diagonals (A, K, V, W, X, Y) are prominent and crisply cut, reinforcing a dynamic, forward-tilting rhythm. Numerals are full-bodied and legible, with simple, blocky construction and minimal ornamentation.
It performs best in short, high-impact settings such as headlines, posters, packaging callouts, UI labels, and directional or informational signage where a strong oblique emphasis helps guide the eye. It also suits branding systems that need a robust, energetic sans for titles and prominent typographic accents.
The overall tone is assertive and kinetic, reading as modern, utilitarian, and slightly aggressive in a way that suggests motion and impact. It conveys a technical, no-nonsense voice suited to performance-oriented or operational messaging rather than delicate or editorial nuance.
The design appears intended to deliver a bold, forward-leaning sans voice with clear, repeatable geometry and an emphatic silhouette. Its goal is likely strong visibility and a sense of speed or momentum, while maintaining a clean, functional construction for practical display typography.
Spacing and rhythm feel tightly controlled, giving the text a compact, high-density color, especially in all-caps. The oblique angle is strong enough to register immediately at display sizes, while the consistent stroke behavior keeps longer lines coherent.