Sans Normal Apgus 23 is a regular weight, normal width, monoline, upright, normal x-height font visually similar to 'BR Omega' by Brink, 'Nobel Uno' by Designova, 'Lader' by Groteskly Yours, 'Pulp Display' by Spilled Ink, 'TT Commons Classic' by TypeType, and 'Segment' by Typekiln (names referenced only for comparison).
Keywords: ui text, body text, signage, branding, presentations, clean, modern, neutral, friendly, techy, clarity, versatility, modernization, system design, readability, geometric, rounded, crisp, even rhythm, high contrast-free.
A clean geometric sans with round, smoothly drawn bowls and a consistent, even stroke. Curves are close to circular and join into straight stems with minimal modulation, giving the letters a crisp, engineered feel. Proportions are balanced and open: counters in forms like O, e, and a are generous, and apertures stay clear at text sizes. Terminals are flat and tidy, and the overall spacing and rhythm read orderly and stable across uppercase, lowercase, and numerals.
Works well for interface typography, product copy, and general-purpose editorial text where a steady, unobtrusive texture is needed. Its open counters and clean geometry also suit wayfinding, informational graphics, and contemporary branding systems that rely on clarity and consistency.
The tone is modern and neutral with a friendly edge from its rounded geometry. It feels confident and contemporary rather than expressive, making it suitable for straightforward communication where clarity is the priority.
Likely designed as a versatile, no-nonsense sans that delivers a smooth, even reading experience and a contemporary look. The emphasis appears to be on geometric clarity, predictable rhythm, and broad usability across display and text contexts.
Uppercase forms lean toward simple geometric construction, while lowercase keeps familiar, highly legible shapes with clean joins and open interiors. Numerals appear straightforward and utilitarian, matching the letters’ even texture and avoiding decorative quirks.