Sans Superellipse Fidus 5 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Nicomedia' by Artegra, 'Gomme Sans' by Dharma Type, 'Nizzoli' by Los Andes, 'Ambulatoria' by Pepper Type, 'Olney' by Philatype, 'Sans Beam' by Stawix, and 'Celdum' by The Northern Block (names referenced only for comparison).
Keywords: sports branding, headlines, posters, packaging, wayfinding, sporty, techy, confident, dynamic, modern, impact, speed, branding, clarity, modernity, rounded, oblique, compact, sturdy, angular.
A heavy, oblique sans with broad proportions and a squared-off, superelliptical construction. Strokes are uniform and dense, with rounded-rectangle counters and corners that soften the geometry without losing a firm, engineered feel. Terminals are mostly flat and clean, and the italic slant is consistent across caps, lowercase, and numerals, producing a forward-leaning rhythm. Letterforms favor simplified, blocky shapes with generous width and tight internal spaces, keeping the texture dark and assertive in display sizes.
Best suited for high-impact display use such as sports identities, tech or automotive branding, promotional headlines, posters, and packaging where a strong, slanted voice is desirable. It can also work for short UI labels or wayfinding when set with ample size and spacing to counter its dense, dark texture.
The overall tone is energetic and performance-oriented, balancing friendly rounding with a purposeful, industrial geometry. It reads as contemporary and action-driven—suited to contexts that want speed, strength, and clarity without feeling harsh.
The design appears intended to deliver a robust, speed-leaning sans with a rounded-rectangular skeleton—combining industrial sturdiness with approachable curves. Its consistent oblique stance and blocky counters prioritize instant recognition and punch over delicacy.
Round forms like O/Q and 0 are distinctly squarish with softened corners, giving the alphabet a cohesive “rounded-rectangle” signature. Numerals follow the same sturdy construction, and the oblique angle helps long lines feel fast and continuous while maintaining a consistent, compact color on the page.