Cursive Masi 12 is a regular weight, very narrow, medium contrast, italic, very short x-height font.
Keywords: branding, packaging, posters, quotes, social media, casual, expressive, energetic, personal, playful, handwritten feel, display impact, friendly tone, signature look, quick brush, brushy, loopy, slanted, compact, bouncy.
A lively, slanted script with brush-pen construction and evident stroke modulation. Letterforms are compact and generally narrow, with a springy baseline and quick, tapered terminals that suggest fast, confident writing. Curves are rounded and loopy, while many capitals use larger entry strokes and occasional swashes that add emphasis. The texture is slightly irregular in a natural way, with connected-looking joins in the sample text and consistent rightward momentum across words.
Well-suited to logo-style wordmarks, short headlines, packaging callouts, and promotional graphics where an expressive handwritten feel is desirable. It also works nicely for pull quotes, invitations, and social content when used in short bursts rather than long text blocks.
The overall tone feels informal and personable, like a handwritten note or a quick signature. Its energetic rhythm and bouncy movement give it a friendly, upbeat character, while the darker brush strokes add a touch of drama and flair.
The design appears intended to capture the immediacy of brush handwriting—combining quick strokes, tapered ends, and compact proportions to deliver a bold, personal voice. Decorative capitals and smooth cursive flow support attention-grabbing display use while keeping an approachable, human quality.
Capitals tend to be more decorative than lowercase, creating strong word shapes for headings. The narrow proportions and compressed counters can build dense color in longer passages, so it reads best when given a bit of size or breathing room.