Sans Normal Yiriv 4 is a very bold, wide, high contrast, upright, normal x-height font visually similar to 'Charman Serif' by Propertype and 'Blacker Pro' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, logos, friendly, retro, folksy, cheerful, chunky, display impact, retro flavor, approachability, brand character, soft corners, bulbous, ink-trap hints, sturdy, playful.
A heavy, compact display face with rounded, bulbous forms and subtly irregular contours that feel slightly hand-shaped. Strokes are thick with noticeable modulation, producing a lively dark color and crisp internal counters. Terminals tend to flare into small wedges and nubs, and several joins show ink-trap-like notches that add texture while improving counter definition at bold sizes. Overall proportions are broad and stable, with generous curves, wide bowls, and a slightly bouncy rhythm across the alphabet and figures.
Best suited to headlines and short text where its strong color and distinctive terminals can be appreciated—posters, packaging, storefront/signage, and brand marks. It can also work for large pull quotes or titles when a friendly, retro-flavored impact is desired.
The font conveys a warm, nostalgic tone—confident and approachable rather than strict or technical. Its chunky silhouettes and soft edges suggest mid‑century signage and packaging, with an upbeat, informal voice suited to playful branding and attention-getting headlines.
The design appears intended to deliver maximum impact with a personable, vintage-leaning character. By combining broad, rounded geometry with small flares and ink-trap-like details, it aims for legibility and charm at display sizes while maintaining a cohesive, punchy texture.
Round letters like O/C/G read especially full and soft, while angled shapes like A/V/W show sturdy, wedge-like terminals that keep the texture consistent. The numerals are similarly weighty and characterful, with bold, rounded structure that prioritizes presence over neutrality.