Sans Normal Runiw 3 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: ui text, branding, signage, editorial, presentations, modern, clean, friendly, dynamic, informal, clarity, approachability, contemporary emphasis, everyday versatility, oblique, humanist, open forms, soft terminals, airy spacing.
A slanted sans with smooth, rounded construction and low stroke modulation. Letterforms are open and generous, with wide apertures (notably in C, S, e, and c) and softly finished terminals that avoid sharp cuts. Curves are broadly elliptical and consistent, while verticals and diagonals stay straightforward and uncluttered. Uppercase forms read calm and even, and the lowercase keeps a simple, single-storey look for a and g with compact, rounded bowls. Numerals follow the same soft, modern geometry, with clear shapes and comfortable internal space.
Works well for interface text, product branding, and short-to-medium editorial copy where a clean italic voice is needed. The open shapes and even color make it suitable for headings, callouts, and captions, while the friendly geometry can support packaging, posters, and wayfinding that benefits from an approachable tone.
The overall tone is contemporary and approachable, with the italic slant adding motion and a conversational feel. Its rounded shapes and open counters keep it friendly rather than technical, making it feel light, easygoing, and readable in casual-to-professional settings.
This design appears intended as a modern, versatile italic sans that balances neutrality with warmth. It aims to provide a clear, contemporary texture in running text while offering enough slant-driven energy to function as emphasis, branding voice, or headline style.
The rhythm is steady and unclipped, with forms that favor clarity over stylization. Round letters (O, Q, 0, 8) are smoothly drawn and consistent, while diagonals in A, V, W, and y keep a crisp, forward-leaning momentum without becoming sharp or aggressive.