Sans Normal Askam 1 is a regular weight, normal width, monoline, upright, normal x-height font.
Keywords: ui text, branding, signage, editorial, presentations, clean, modern, friendly, neutral, technical, versatility, clarity, modern branding, interface readability, geometric neutrality, geometric, rounded, open counters, even rhythm, low contrast.
A clean geometric sans with round, circular bowls and even, low-contrast strokes. Curves are smooth and consistent, with open apertures and generous counters that keep the texture light and readable. Terminals are predominantly straight and crisp, while joins stay tidy and controlled, producing a balanced, contemporary rhythm in both capitals and lowercase. Figures share the same simple, geometric construction, with clear shapes and steady spacing.
Well-suited for user interfaces, dashboards, and product copy where clarity at a range of sizes is important. It also fits contemporary branding, packaging, and signage that benefits from a clean geometric voice, and works smoothly in editorial or presentation settings where an even, unobtrusive texture is desired.
The overall tone is modern and approachable, with a calm neutrality that feels at home in contemporary interfaces and brand systems. Its rounded geometry adds a subtle friendliness without becoming playful or informal, giving it a straightforward, dependable voice.
The design appears intended as a versatile, contemporary sans that balances geometric purity with comfortable readability. Its consistent stroke behavior and open shapes suggest a focus on clear communication across both display headlines and everyday text.
In text settings the letterforms maintain a stable line and consistent spacing, creating an even color across words and sentences. The mix of circular forms (like O, Q, and 0) and clean straight-sided structures (like E, F, and H) reinforces a precise, engineered aesthetic while staying visually warm.