Script Esdus 7 is a regular weight, very narrow, medium contrast, italic, short x-height font.
Keywords: branding, packaging, posters, social media, greeting cards, friendly, casual, retro, lively, approachable, handwritten charm, display readability, personal tone, fluid motion, brushy, looping, slanted, monoline-ish, rounded.
A lively, slanted script with a brush-pen feel, combining smooth curves with occasional sharp, tapered terminals. Strokes show subtle pressure changes and rounded joins, creating a rhythmic handwritten flow without looking overly ornate. Letterforms are compact with a modest x-height and a bouncy baseline, and spacing varies slightly to preserve an organic, drawn-by-hand character. Capitals are more open and gestural, while lowercase forms lean on simple loops and quick entry/exit strokes for continuity in words.
Best suited for short-to-medium display settings where a personal, handwritten voice is desired—logos, product labels, menu headings, quotes, invitations, and social graphics. It performs well at larger sizes where its loops, terminals, and brush-like modulation can be appreciated.
The overall tone is warm and informal, like quick but confident handwriting in a greeting card or café chalk note—energetic, personable, and slightly nostalgic. It reads as expressive rather than strict, emphasizing charm and momentum over precision.
The design appears intended to provide a clean, legible handwritten script that feels natural and upbeat, offering an everyday calligraphic look without heavy swashes or excessive complexity. It aims to balance flow and readability, making it practical for display typography that needs a human touch.
Several letters feature distinct loop structures (notably in forms like g, y, and some capitals), and the numerals share the same handwritten slant and rounded finishing strokes, helping text and figures feel cohesive. The texture stays relatively even across longer lines, with enough variation in stroke endings to keep it from feeling mechanical.