Slab Square Hipu 1 is a bold, wide, low contrast, upright, short x-height font.
Keywords: headlines, posters, signage, branding, packaging, industrial, collegiate, western, robust, vintage, impact, heritage, utility, authority, blocky, square-serifed, compact, sturdy, high-impact.
A heavy, square-serifed slab design with blocky geometry and flat terminals. Strokes are low-contrast with sturdy rectangular serifs and mostly squared corners, producing a compact, emphatic rhythm. Counters are relatively small and openings tend to be tight, while curves (like O/C/G) are built from firm, rounded forms that still feel engineered rather than calligraphic. The overall spacing and proportions read as condensed in feel despite generous width in some capitals, giving lines a dense, poster-ready texture.
Best suited to headlines, labels, posters, and signage where a strong, sturdy voice is needed. It also works well for branding and packaging that leans into heritage, industrial, or collegiate cues, and for short pull-quotes or title treatments in editorial layouts.
The tone is assertive and workmanlike, with a strong vintage/heritage flavor. Its squared slabs and dense texture evoke old signage, team/collegiate lettering, and utilitarian printing where impact matters more than delicacy.
The design appears intended to deliver maximum presence with a simplified, squared slab structure: a practical, no-nonsense display face that reads as vintage and utilitarian while remaining highly legible at larger sizes.
At display sizes the chunky serifs and compact counters create a distinctive, stamped look; in longer passages the heavy texture can visually fill in, especially around small apertures and joins. Numerals and capitals match the same sturdy, squared logic for consistent headline voice.