Sans Normal Egmub 2 is a light, normal width, low contrast, italic, normal x-height font visually similar to 'Frutiger', 'Neue Frutiger', 'Neue Frutiger Cyrillic', 'Neue Frutiger Hebrew', 'Neue Frutiger Paneuropean', 'Neue Frutiger Thai', and 'Neue Frutiger Vietnamese' by Linotype; 'Neue Frutiger World' by Monotype; and 'FreeSet' by ParaType (names referenced only for comparison).
Keywords: editorial, branding, ui labels, posters, presentations, modern, airy, clean, neutral, emphasis, clarity, modernity, versatility, system pairing, oblique, geometric, open apertures, rounded terminals, long ascenders.
A crisp oblique sans with a clean, geometric skeleton and smooth, low-modulation strokes. Curves are broadly circular and open, with generous counters in letters like o, e, and a, and a single-storey a and g that keep the texture straightforward and contemporary. The capitals feel slightly wide and evenly paced, while the italics are achieved through a steady slant rather than cursive joins, maintaining a restrained, uncluttered rhythm. Numerals are simple and legible, matching the letterforms with consistent curvature and clear differentiation.
Well-suited to editorial headlines, pull quotes, and contemporary branding where an oblique, refined sans can add emphasis without becoming flashy. It also works for UI labels, slide decks, and poster typography at medium-to-large sizes, where its open shapes and steady rhythm stay clear and polished.
The overall tone is modern and measured, leaning toward an editorial, contemporary voice rather than playful or decorative. Its slanted stance adds motion and emphasis while staying calm and professional, making the texture feel light on the page and easy to scan.
This design appears intended as a straightforward, modern oblique sans for emphasis and contrast within a typographic system, prioritizing clarity and a smooth geometric texture over calligraphic character. The goal seems to be a clean, versatile italic voice that remains neutral enough for broad use while still providing forward motion.
Diagonal-heavy forms (K, V, W, X, Y) are drawn with clean intersections and minimal flare, and round letters (C, G, O, Q) keep a smooth, even arc that reinforces a geometric impression. Spacing appears balanced and uncluttered in paragraph samples, supporting a consistent grayscale at larger sizes.