Sans Contrasted Idma 3 is a very bold, normal width, high contrast, upright, normal x-height font.
Keywords: headlines, posters, signage, sports branding, packaging, assertive, industrial, retro, impactful, sporty, maximum impact, retro utility, headline clarity, brand punch, blocky, compact, square-shouldered, ink-trap feel, poster-ready.
A heavy, compact sans with squared shoulders and a generally geometric backbone softened by subtly rounded curves. Stroke endings are blunt and verticals carry most of the weight, while joins and counters show noticeable modulation that gives the face a slightly sculpted, cut-in look (especially visible in forms like S, a, e, and 2). Apertures tend to be tight and counters are small, producing dense, high-ink silhouettes that hold their shape well at display sizes. The lowercase mixes straightforward, single-storey forms with sturdy terminals, and the numerals follow the same chunky, stable construction.
Best suited to headlines, posters, and large-scale messaging where its dense silhouettes and sculpted contrast read as intentional character. It can work well for signage, sports branding, packaging, and punchy editorial callouts where a firm, condensed rhythm is desirable.
The font reads loud and confident, with a no-nonsense, workmanlike tone. Its dense shapes and compact apertures evoke mid-century poster lettering and athletic or industrial signage, projecting strength and urgency rather than delicacy.
The design appears aimed at maximum impact with a utilitarian, slightly retro voice—balancing geometric block forms with carved-in modulation to keep large sizes lively. It prioritizes bold presence and distinctive word shapes over openness and fine detail.
In text, the tight interior spaces and deep joins create strong word shapes and a distinct texture; spacing appears tuned for headlines where the bold mass can breathe. Letters like J and Q introduce clear, recognizable quirks that add personality without becoming decorative.