Slab Square Abguh 3 is a regular weight, wide, low contrast, upright, normal x-height font.
Keywords: headlines, editorial, branding, packaging, signage, contemporary, confident, workmanlike, friendly, clarity, durability, modernize slabs, editorial utility, brand presence, sturdy, crisp, open, stable, square-cut.
A sturdy slab serif with square-cut terminals and a calm, even rhythm. Strokes stay largely uniform with minimal contrast, while the slabs read as blunt, rectangular finishing strokes rather than tapered serifs. The proportions are generously set with open counters and straightforward curves; rounds like O and C feel slightly squarish in spirit due to the firm terminals elsewhere. Lowercase forms are simple and readable, with clear dots and compact joins, producing a clean texture that stays consistent from caps through figures.
Well suited to headlines and subheads where a solid, grounded voice is needed, and it also holds up in short passages of editorial text thanks to its open counters and steady rhythm. It can add a dependable, modern-industrial character to branding, packaging, and signage, especially where crisp slab details help with recognition.
The overall tone is practical and confident, balancing a utilitarian, industrial steadiness with an approachable clarity. Its blunt slabs and open shapes give it an editorial seriousness, while the smooth curves keep it from feeling harsh or overly mechanical.
The design appears intended to deliver a modern, no-nonsense slab serif that reads cleanly across sizes while projecting strength and reliability. Its square terminals and low-contrast construction suggest a focus on consistent texture and straightforward legibility for display and text-adjacent use.
In text, the font maintains an even color and predictable spacing, with slab details staying visible without becoming fussy. Numerals match the same straightforward construction and feel well integrated with the letterforms.