Sans Normal Ehrir 10 is a very light, narrow, low contrast, italic, normal x-height font.
Keywords: editorial, branding, ui labels, posters, packaging, airy, elegant, quiet, modern, refinement, motion, minimalism, modernity, clean, slender, rounded, calligraphic, humanist.
A slender italic sans with smooth, rounded curves and gently tapered terminals. Strokes maintain an even, delicate line weight with subtle modulation, creating a clean, continuous rhythm across letters and numbers. Proportions are compact and upright in structure but consistently slanted, with open apertures and simplified shapes that keep counters clear. The numerals follow the same light, flowing construction, with a notably graceful single-story forms and softly curved joins.
Works well for editorial display, brand wordmarks, and short headlines where a light, elegant italic can add motion and refinement. It can also suit UI labels or secondary typographic accents when used at adequate sizes and with generous spacing to preserve its delicate strokes.
The overall tone is refined and understated, leaning more toward contemporary elegance than overt personality. Its light, slanted flow reads as calm and polished, suggesting sophistication without feeling ornamental or loud.
Likely designed to provide a modern italic sans that feels light and sophisticated, emphasizing smooth curvature, clarity, and a graceful forward rhythm for contemporary branding and editorial applications.
The italic is clearly integral to the design rather than a mechanically slanted roman, with curved strokes and terminals that feel drawn. Round letters (O, Q, C) are smoothly elliptical, and diagonals (A, V, W, X, Y) stay crisp while retaining a gentle softness at their ends.