Sans Normal Asran 18 is a regular weight, normal width, monoline, upright, normal x-height font visually similar to 'Ageo' by Eko Bimantara, 'TT Chocolates' by TypeType, and 'URW Geometric' by URW Type Foundry (names referenced only for comparison).
Keywords: ui text, body text, editorial, branding, signage, modern, clean, neutral, friendly, minimal, versatility, clarity, legibility, modern utility, systematic design, geometric, rounded, open counters, high legibility, balanced.
A clean, geometric sans with largely monoline construction and smooth, circular bowls. Curves are round and even, with open apertures on forms like C, c, and e, and counters that stay clear at text sizes. Uppercase proportions feel balanced and slightly wide, while lowercase shows a straightforward, single-storey a and g, a compact t, and simple, vertical terminals. Numerals are lining and consistent in color, with a softly curved 2 and 3 and a round, near-circular 0.
It suits interface typography and product UI where clarity and consistency are key, and it holds up well in paragraphs for editorial or web copy. The restrained shapes also work for straightforward branding systems and signage that needs a clean, contemporary voice.
The overall tone is contemporary and neutral, with a calm, approachable feel driven by rounded geometry and an even typographic color. It reads as practical and modern rather than expressive, making it feel reliable and quietly friendly.
The design appears intended as a versatile, general-purpose sans that prioritizes legibility and a tidy, modern rhythm. Its simplified, geometric forms suggest an aim to perform reliably across headings and text without drawing attention to stylistic quirks.
Stroke joins are crisp and unembellished, keeping the texture uniform across mixed-case settings. The design leans on simple geometry for cohesion, with minimal contrast and consistent corner behavior that supports clear rhythm in continuous text.