Sans Normal Ipbay 3 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Knicknack' by Great Scott and 'Bulltoad' by Typodermic (names referenced only for comparison).
Keywords: posters, packaging, kids media, headlines, stickers, playful, friendly, chunky, cartoon, fun branding, friendly impact, display emphasis, handmade feel, rounded, soft, blobby, bouncy, informal.
A heavy, rounded sans with swollen strokes and soft corners throughout. Counters are compact and often slightly off-center, giving the letters a hand-molded, organic feel rather than strict geometric precision. Terminals tend to end bluntly with gentle curvature, and joins show subtle irregularities that create a lively rhythm across words. The lowercase is compact and sturdy, with simple single-storey forms and a generally consistent, legible silhouette at display sizes.
Best suited for short, high-impact text such as posters, playful branding, packaging, and kids-oriented materials. It also works well for headings, logos, and punchy callouts where a friendly, cartoonish voice is desired and generous size helps preserve interior detail.
The overall tone is upbeat and approachable, with a humorous, kid-friendly character. Its puffy shapes and slightly wobbly details suggest a casual, handmade energy that reads as fun rather than formal.
The design appears intended to deliver maximum visual weight with a soft, approachable silhouette, combining bold presence with an informal, hand-shaped personality. It prioritizes expressive display readability and a fun rhythm over strict typographic neutrality.
Round characters like O, C, and G lean into near-circular bowls, while diagonals and angles (V, W, X, Z) are softened to match the rest of the set. Numerals share the same chunky construction, with simplified forms that prioritize impact over precision at small sizes.