Serif Other Telu 3 is a very bold, very narrow, medium contrast, upright, normal x-height font visually similar to 'Querygrand' by Almarkha Type, 'Compilation Grotesk' by Estudio Calderon, 'Hornsea FC' by Studio Fat Cat, 'Ggx89' by Typodermic, and 'Winner Sans' by sportsfonts (names referenced only for comparison).
Keywords: posters, headlines, logotypes, signage, packaging, western, vintage, theatrical, headline, space saving, display impact, period styling, decorative serif, flared serifs, beaked terminals, vertical stress, condensed, high impact.
A condensed decorative serif with tall, straight-sided proportions and a strongly vertical rhythm. Strokes are heavy and fairly even, with modest contrast and clear, flared serif shaping that reads more as sculpted/bracketed wedges than slabs. Many terminals show beak-like hooks and tapered joins, giving letters a carved, poster-ready silhouette. Counters are tight and apertures are narrow, reinforcing a dense, emphatic texture in lines of text.
This face is best used at display sizes where its condensed footprint and distinctive terminals can read cleanly—posters, headlines, storefront-style signage, packaging labels, and logotype work. It can also suit short subheads or callouts where a strong vertical presence and vintage character are desired.
The overall tone is theatrical and period-evocative, with a rugged, old-poster flavor that suggests Western and circus/vaudeville influences. Its narrow stance and emphatic terminals create a punchy, slightly dramatic voice rather than a quiet, bookish one.
The design appears intended to deliver maximum impact in minimal horizontal space, pairing a classic serif framework with ornamental terminal shaping to produce a bold, attention-grabbing display voice.
The uppercase set feels especially columnar and monumental, while the lowercase maintains the same condensed cadence with compact bowls and pronounced terminal treatment. Numerals follow the same tall, narrow construction, keeping the texture consistent across mixed alphanumeric settings.