Sans Normal Oslan 3 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Capital' by Fenotype, 'Jouter Sans' by Groteskly Yours, 'Caravel' by Indian Type Foundry, 'Murs Gothic' by Kobuzan, 'MVB Embarcadero' by MVB, and 'Founder' by Serebryakov (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, retro, punchy, straightforward, high impact, visibility, approachability, graphic simplicity, brand presence, blocky, rounded, sturdy, compact, high-impact.
This typeface is a heavy, wide sans with rounded curves and broadly proportioned counters. Strokes are consistently thick with clean, square-ish terminals, producing a solid, blocky silhouette that stays smooth rather than sharp. Round letters like O and C lean toward geometric construction, while joins and apertures are kept fairly tight, emphasizing mass and density. The overall rhythm is stable and even, with a strong baseline presence and minimal stroke modulation.
It performs best in display contexts such as headlines, posters, storefront or wayfinding signage, and bold brand marks where strong presence is the priority. The sturdy shapes also suit packaging and promotional graphics, especially when set with generous spacing or at larger sizes to keep the heavy texture from feeling overly dense.
The font projects a bold, no-nonsense voice with a friendly warmth from its rounded geometry. Its chunky shapes and wide stance evoke a slightly retro, poster-like energy, reading as confident and attention-grabbing without feeling aggressive. The tone suits messaging that wants to feel direct, robust, and approachable.
The design appears intended to deliver maximum visual impact with a simple, geometric sans structure. By combining wide proportions, thick strokes, and rounded forms, it aims for high visibility and an approachable, contemporary-retro flavor suitable for prominent typographic statements.
At larger sizes the letterforms feel especially punchy, with counters and apertures that prioritize impact over delicacy. The numeral set matches the same heavy, rounded construction, keeping a consistent texture across mixed alphanumeric settings.