Sans Normal Gelum 9 is a light, normal width, monoline, upright, normal x-height font.
Keywords: branding, packaging, posters, headlines, children’s media, friendly, casual, approachable, playful, clean, approachability, informality, clarity, modern softness, rounded, open forms, humanist, soft terminals, airy.
A rounded, monoline sans with soft, slightly irregular curves and gently tapered joins that give it a drawn-by-hand smoothness while staying clean and controlled. Bowls and counters are open and generous, with circular and elliptical construction showing through in letters like O, C, and G. Terminals are mostly rounded, and diagonals (A, V, W, X) have a relaxed geometry rather than crisp, engineered angles. Proportions are comfortable and readable, with clear differentiation between similar shapes in both the uppercase and lowercase set.
Works well for branding and packaging that benefit from a personable, upbeat voice, as well as posters and headline settings where rounded forms can carry character at larger sizes. It can also suit children’s media, educational materials, and friendly UI touchpoints where clarity and approachability matter.
The overall tone is friendly and informal, with a lighthearted, approachable warmth. It reads as modern and clean, but with enough softness and bounce to feel conversational rather than corporate.
Likely designed to deliver a clean rounded sans feel with a subtle hand-drawn friendliness, balancing legibility with a personable, contemporary character for everyday display and short-text use.
The rhythm in text is even and airy, helped by open apertures and rounded punctuation. Numerals follow the same smooth, simplified logic, pairing well with the letters for short UI or display strings.