Serif Normal Irru 10 is a light, normal width, high contrast, upright, short x-height font.
Keywords: books, magazines, editorials, invitations, branding, classic, literary, refined, formal, editorial, readability, elegance, tradition, editorial tone, formal tone, bracketed, crisp, calligraphic, modulated, airy.
A finely drawn serif with pronounced stroke modulation and crisp, bracketed serifs. The letterforms show a vertical, composed stance with tapered terminals and sharp interior joins, giving contours a clean, chiseled feel. Capitals are stately and evenly proportioned, while the lowercase is more compact with restrained apertures and a delicate, calligraphic rhythm. Numerals and punctuation follow the same disciplined contrast and tapering, reading elegant rather than robust.
This font suits book and magazine typography, editorial layouts, and other long-form reading where a classic serif texture is desired. It also works well for formal invitations, refined branding, and display settings such as headlines, pull quotes, and title pages where its contrast and crisp serifs can be appreciated.
The overall tone is traditional and polished, with a bookish, cultured presence. Its high-contrast structure and neat finishing details convey formality and sophistication, leaning toward an editorial, literary mood rather than a casual or utilitarian one.
The design appears intended to deliver a conventional, literature-friendly serif voice with elevated refinement. Its controlled proportions, disciplined contrast, and carefully finished serifs suggest an emphasis on timeless readability paired with a distinctly elegant, print-oriented character.
The design’s thin hairlines and sharp serifs create a bright page color and a refined texture, especially in longer settings. Round letters stay smooth and controlled, while diagonals and joins (notably in letters like K, R, and W) add a subtly calligraphic energy without becoming decorative.