Sans Normal Vidan 4 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Punkto' by Ahmet Altun, 'Causten' and 'Causten Round' by Trustha, and 'Latica' by Vertigo (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, friendly, modern, dynamic, casual, sporty, emphasis, approachability, modernity, energy, clarity, rounded, geometric, soft corners, high legibility, lively.
A slanted sans with heavy, even strokes and rounded terminals that keep the forms soft despite the strong weight. The construction leans geometric, with circular bowls and smooth joins, but it avoids rigid precision through subtly tapered diagonals and lively curves. Counters are open and generous, and spacing reads slightly roomy in text, helping maintain clarity at larger and medium sizes. Figures are compact and sturdy, matching the letterforms with consistent stroke weight and simple, contemporary silhouettes.
This style is well suited to headlines, logos, and short-to-medium display text where an energetic, friendly voice is needed. It can also work for signage, packaging, and promotional materials that benefit from strong contrast against backgrounds and quick recognition at a glance.
The overall tone is upbeat and approachable, with a forward-leaning energy that feels active and contemporary. Its rounded, friendly shapes read as informal and inviting rather than corporate or austere, while the strong presence gives it confident emphasis.
The design appears intended to deliver a modern, approachable display sans that combines strong impact with smooth, rounded geometry. The consistent slant and sturdy forms suggest a focus on momentum and personality while preserving straightforward readability.
Uppercase forms show broad, simplified shapes with clean arcs and minimal fuss, and lowercase maintains clear differentiation between similar letters through open apertures and distinct silhouettes. The slant is consistent across letters and numerals, giving lines of text a cohesive, kinetic rhythm.