Slab Contrasted Armo 10 is a very bold, very wide, medium contrast, upright, tall x-height font visually similar to 'Big Boy' by Type Innovations (names referenced only for comparison).
Keywords: posters, headlines, packaging, signage, logos, playful, retro, poster, chunky, friendly, attention, nostalgia, warmth, impact, branding, soft corners, bracketed slabs, ball terminals, ink traps, tight counters.
A heavy, wide slab-serif with rounded, bracketed serifs and noticeably softened corners throughout. Strokes are thick with modest internal contrast, and many joins show small notches or ink-trap-like cut-ins that add texture at display sizes. Counters are relatively tight, with bulbous, rounded bowls and sturdy verticals that keep the silhouette dense and compact. Overall spacing and rhythm feel intentionally chunky, with strong horizontal emphasis and a consistent, sculpted black shape across the set.
Best suited for short, high-impact text such as posters, headlines, packaging titles, storefront-style signage, and logo wordmarks. The dense weight and compact counters favor larger sizes where the sculpted details can be appreciated, while extended passages may feel heavy.
The tone is bold and affable, leaning toward a nostalgic, sign-painting and print-era display feel. Its chunky slabs and rounded forms give it a friendly, slightly humorous voice that reads as confident rather than formal. The small notches and soft terminals add character and a handcrafted, “printed” warmth.
The design appears intended as a characterful display slab that maximizes presence and warmth through rounded slabs, wide proportions, and subtly carved joins. It prioritizes bold, readable silhouettes and a retro-leaning personality for branding and promotional typography.
The lowercase shows pronounced, rounded bowls and a high visual weight that makes words form dark, cohesive blocks. Numerals match the same sturdy construction, with rounded forms and broad proportions suited to attention-grabbing settings rather than delicate detail.