Serif Normal Kidiv 7 is a light, normal width, high contrast, upright, normal x-height font.
Keywords: book text, magazines, headlines, brand marks, invitations, refined, literary, classic, formal, editorial, readability, elegance, tradition, editorial tone, formal presence, bracketed, calligraphic, tapered, sharp, airy.
This serif features crisp, bracketed serifs and pronounced stroke contrast, with thin hairlines and fuller vertical stems. Curves are smooth and slightly calligraphic, with tapered terminals and small wedge-like finishing strokes that keep the texture lively. Proportions lean elegant rather than stout: capitals are stately with open counters, and the lowercase maintains clear, readable forms with modestly sized bowls and a relatively slender overall color. Numerals follow the same high-contrast logic, with graceful curves and fine details at joins and terminals.
Well-suited to long-form editorial settings such as books, essays, and magazine features where a classic serif texture is desired. It also performs nicely for refined display uses—chapter openings, pull quotes, cultural branding, and formal stationery—where its contrast and sharp finishing details can be appreciated at larger sizes.
The overall tone is polished and traditional, with an upscale, bookish voice. Its high-contrast construction and sharp finishing details suggest formality and care, lending a sense of heritage and editorial credibility without feeling overly decorative.
The design appears intended to deliver a conventional, high-contrast serif voice optimized for elegant reading and tasteful display. Its consistent detailing and restrained, traditional shapes suggest a focus on timeless editorial typography rather than novelty.
In text, the face produces an airy rhythm: fine hairlines create sparkle, while the stronger verticals anchor lines and help maintain clarity. The italic is not shown; all samples appear in roman, with consistent detailing across capitals, lowercase, and figures.