Sans Normal Ingub 2 is a very bold, wide, low contrast, upright, tall x-height font visually similar to 'Boulder' by Umka Type (names referenced only for comparison).
Keywords: headlines, posters, packaging, kids, stickers, playful, friendly, chunky, bouncy, cartoon, friendly impact, playful display, handmade feel, rounded, soft, quirky, informal, bulky.
A heavy, rounded sans with soft corners and a slightly wobbly, hand-cut feel. Strokes are consistently thick with minimal modulation, and counters are compact, giving the letters a dense, chunky silhouette. Curves are dominant throughout, with subtly irregular terminals and shapes that vary a bit from glyph to glyph, creating a lively rhythm rather than strict geometric repetition. The lowercase is large relative to the capitals, and the numerals share the same inflated, rounded construction for a cohesive, blocky texture in text.
Best suited to headlines, posters, packaging, and branding that benefits from a warm, playful voice. It works especially well for kids’ materials, casual food or entertainment promotions, and short, punchy phrases where its chunky forms can be appreciated at larger sizes.
The overall tone is upbeat and approachable, with a humorous, kid-friendly energy. Its bulbous forms and gently uneven rhythm suggest casual, handmade charm rather than corporate precision.
The design appears intended as a friendly, high-impact display sans that prioritizes approachability and character. Its rounded construction and mild irregularities aim to create an energetic, informal look while maintaining straightforward letterforms for quick recognition.
At display sizes the exaggerated weight and tight counters read as bold and attention-grabbing; in longer text, the dense interior spaces and chunky joins can make the texture feel compact and dark. The sample paragraph shows strong presence and clear word shapes, with a distinctive, slightly off-kilter character that emphasizes personality over restraint.