Print Ummad 1 is a regular weight, very narrow, medium contrast, italic, short x-height font.
Keywords: branding, packaging, posters, social media, headlines, friendly, casual, playful, lively, approachable, hand-lettered feel, approachability, expressiveness, casual branding, brushy, rounded, bouncy, hand-drawn, informal.
This font presents as a fast, brush-pen print with a noticeable rightward slant and softly rounded terminals. Strokes show subtle pressure changes, with slightly thicker downstrokes and lighter connecting turns, creating a lively, hand-made rhythm. Letterforms are generally open and simplified, with occasional looped or swashed details in capitals and a few distinctive descenders; spacing feels organic rather than strictly uniform, reinforcing the drawn-in-one-go character.
It works well for short to medium-length display text where an approachable, hand-lettered feel is desired—such as brand marks, packaging callouts, posters, invitations, and social media graphics. It can also support subheads or pull quotes when paired with a calmer text face for body copy.
The overall tone is warm and personable, with a spontaneous, upbeat energy. Its bouncy baseline and brushy texture suggest informal communication—more conversational than formal—while still staying legible and clean enough for everyday display use.
The design appears intended to capture the immediacy of hand-drawn marker or brush lettering in a tidy, repeatable form: expressive enough to feel personal, but structured enough to remain readable across common headline and branding scenarios.
Uppercase characters lean toward decorative initials with a few calligraphic cues, while lowercase remains closer to quick handwritten print. Numerals are simple and rounded, matching the same casual stroke logic and maintaining the font’s friendly texture across mixed text.