Sans Normal Amduh 7 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Artegra Sans' by Artegra, 'BR Segma' by Brink, 'Heavitas Neue' by Graphite, 'Clear Sans' by Positype, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: ui text, body text, headlines, signage, presentations, neutral, modern, clean, friendly, practical, versatility, readability, clarity, neutrality, modern utility, geometric, rounded, even, open, plainspoken.
This typeface is a clean sans with broadly circular curves and gently rounded joins. Strokes stay even throughout, with smooth terminals and no visible flaring, creating a consistent, calm color in text. Proportions feel balanced rather than condensed or extended, and the overall drawing favors clear, open counters and straightforward construction. Numerals and capitals share the same steady rhythm, with simple, legible shapes that read well at a glance.
It suits interface typography and general-purpose editorial settings where a neutral sans is needed for paragraphs, captions, and functional labels. The steady letterforms also work well for straightforward headlines, wayfinding-style signage, and slide decks where clarity and consistency are priorities.
The overall tone is neutral and contemporary, with a friendly plainness that avoids calling attention to itself. Its rounded geometry and even rhythm give it an approachable, everyday voice rather than a sharp or technical one.
The design appears intended as a versatile, modern workhorse sans: geometric-leaning, evenly drawn, and tuned for dependable readability across sizes. The emphasis is on clean construction and a friendly neutrality that can support many brand voices without overpowering content.
In running text the spacing appears comfortable and stable, supporting clear word shapes without looking tight or overly airy. The forms look optimized for clarity—especially in curved letters and numerals—while maintaining a cohesive, restrained personality.