Sans Superellipse Abgov 9 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Aspira' by Durotype, 'Argumentum' by Kostic, 'Alergia Grotesk' by Machalski, 'Britanica' by Monotype, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, signage, branding, packaging, modern, friendly, confident, clean, utilitarian, clarity, approachability, impact, modernity, robustness, geometric, rounded, compact, blocky, stable.
A heavy, geometric sans with rounded-rectangle construction and broadly uniform stroke weight. Curves are smooth and generous, producing superellipse-like bowls and counters, while terminals are clean and largely straight-cut. Proportions feel compact with sturdy verticals and simplified joins, giving letters a solid, sign-ready silhouette. The numerals and capitals read particularly firm and engineered, with consistent geometry and restrained detailing.
This face is well suited to headlines and display typography where its bold, rounded geometry can carry a strong visual identity. It can also work effectively for signage, packaging, and brand systems that need a sturdy, contemporary sans with a friendly edge.
The overall tone is modern and approachable, with a confident, no-nonsense presence. Rounded geometry softens the weight, keeping it friendly rather than aggressive, while the dense shapes project stability and clarity.
The design appears intended to deliver a clear, modern sans voice with softened geometric forms for approachability, balancing industrial sturdiness with rounded, contemporary shaping for high-impact communication.
In text settings the rhythm is even and tightly controlled, with rounded counters that stay open despite the heavy strokes. The design leans toward simplified, highly legible forms that maintain their character at larger sizes where the geometric rounding becomes most apparent.