Serif Normal Etkuh 2 is a regular weight, normal width, very high contrast, italic, normal x-height font.
Keywords: headlines, editorial, branding, packaging, invitations, elegant, luxury, dramatic, refined, fashion-forward, display, sophistication, emphasis, calligraphic, crisp, fashion, graceful-points.
A high-contrast serif italic with sharp, tapered serifs and a pronounced rightward slant. Strokes shift from hairline-thin to robust stems, with smooth, calligraphic joins that create a lively rhythm across words. Counters are relatively open for a Didone-like italic, while terminals often finish in fine points or subtle teardrops, giving forms a sleek, cut-paper crispness. The overall color on the page is bright and elegant, with strong diagonals and a graceful, flowing texture.
Well suited for magazine and fashion layouts, luxury branding, invitations, packaging, and high-end advertising where an elegant italic is central to the typographic palette. It can also work for short-form editorial text such as pull quotes, subheads, captions, and product names, especially when paired with a calmer roman companion for body copy.
This typeface projects a poised, fashion-forward elegance with a distinctly editorial tone. The crisp, high-contrast strokes and energetic italic slant feel refined and slightly dramatic, lending a sense of luxury and confidence. Overall it reads as polished and sophisticated rather than casual.
The design appears intended to deliver an upscale, italic voice that adds emphasis and flair while maintaining the conventions of a text serif. Its pronounced contrast and sharp finishing details prioritize style and hierarchy, making it especially suited to headline or pull-quote roles where a refined tone is desired.
The uppercase shows a sculpted, classical feel with narrow joins and sharp serifs, while the lowercase maintains a fluid italic ductus with distinctive cursive-like shapes (notably the k, y, and z). Numerals follow the same high-contrast logic, producing a stylish, display-oriented figure set that visually matches the letterforms.