Sans Normal Wodih 7 is a very bold, very wide, medium contrast, upright, normal x-height font visually similar to 'Cairoli Classic' and 'Cairoli Now' by Italiantype, 'Neue Helvetica' and 'Neue Helvetica Paneuropean' by Linotype, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, stickers, playful, friendly, chunky, retro, handmade, approachability, impact, handmade feel, playful branding, retro display, rounded, soft corners, blobby, cartoonish, irregular edge.
A heavy, rounded sans with broad proportions and compact counters. Strokes stay consistently thick, with softly squared terminals and subtly uneven outlines that feel inked or cut by hand rather than mechanically perfect. Curves are generous and inflated, while joins are sturdy and simplified, producing a compact, high-impact silhouette. The lowercase shows single-storey forms (notably a and g) and a short, sturdy rhythm suited to large sizes.
Best suited for display settings such as headlines, posters, packaging, and logo wordmarks where its chunky shapes and friendly tone can read clearly at larger sizes. It also works well for playful branding, event graphics, and short emphatic messaging where a handmade, characterful voice is desired.
The overall tone is upbeat and approachable, with a playful, slightly rough-hewn texture that reads as casual and human. Its inflated shapes and softened corners give it a fun, kid-friendly energy, while the dark color and wide stance add confidence and immediacy. The small irregularities lend a retro, poster-like warmth rather than a polished corporate feel.
The design appears intended to deliver a bold, approachable display voice with a handcrafted edge—prioritizing simple, rounded construction and a slightly irregular texture to feel warm, fun, and attention-grabbing.
Numerals are bold and simple with rounded geometry, matching the letterforms’ compact counters and softened corners. The texture is consistent across uppercase and lowercase, creating a cohesive, intentionally imperfect finish that favors impact over fine detail.