Sans Normal Agguj 7 is a regular weight, normal width, monoline, upright, normal x-height font.
Keywords: branding, packaging, posters, headlines, kids media, friendly, playful, casual, approachable, warm, approachability, cheerfulness, everyday tone, characterful sans, rounded, soft, bubbly, informal, open apertures.
A rounded sans with gently inflated strokes and softened corners throughout. Curves are broad and even, with open counters and relaxed, slightly irregular geometry that gives the letters a hand-drawn steadiness rather than rigid construction. Terminals tend to be blunt and subtly tapered, and several forms show small asymmetries (notably in diagonals and joins) that add character while staying clean. Numerals follow the same round, sturdy build with clear interior space and simple, unornamented shaping.
Well suited to branding and packaging that benefit from a personable, upbeat tone, as well as posters, headlines, and short blocks of copy where its rounded shapes can carry the voice. It also fits educational or kid-focused materials and informal digital UI moments where friendliness is a priority.
The overall tone is friendly and casual, with a playful warmth that feels human and welcoming. Its rounded forms and slightly quirky proportions keep it from feeling corporate, suggesting an easygoing, everyday voice.
Likely designed to provide a clean sans foundation with softened, more human details—prioritizing approachability and charm while maintaining straightforward readability for titles and prominent text.
The rhythm is fairly loose, with generous interior space and simple silhouettes that read clearly at display sizes. Diagonals (as in K, V, W, X) have a slightly elastic feel compared to the more stable verticals, reinforcing the informal character.