Serif Normal Ulboh 3 is a very light, normal width, very high contrast, upright, normal x-height font.
Keywords: headlines, editorial, fashion, luxury, posters, elegant, refined, airy, display elegance, editorial voice, luxury branding, visual drama, hairline, didone-like, delicate, crisp, chiseled.
This serif typeface is built around razor-thin hairlines and sharply defined thick strokes, producing a crisp, polished silhouette. Serifs are fine and precise with a clean, tapered feel, and many joins resolve in pointed terminals that emphasize a cut-paper sharpness. Capitals are stately and relatively narrow, with generous interior space in rounds like C, O, and Q; the Q features a small, calligraphic tail. Lowercase forms maintain a poised rhythm with slender stems, compact counters, and a delicate two-storey g, while the numerals follow the same high-contrast logic with refined curves and thin connecting strokes.
Best suited to display settings such as magazine titles, section heads, pull quotes, and high-end branding where its contrast and detailing can be appreciated. It also works well for elegant event materials (invitations, programs) and large-scale poster typography where a refined, contemporary serif is desired.
Overall, the font conveys a poised, fashion-forward tone: formal, quiet, and premium. The strong contrast and needle-like details lend it a sophisticated, aspirational voice that feels at home in contemporary editorial design.
The design appears intended to deliver a modern, high-fashion serif look with classic roots, prioritizing elegance and visual drama through extreme stroke contrast and precise finishing. Its proportions and detailing aim to create a premium editorial presence rather than a utilitarian, everyday texture.
In text, the sparkle of the hairlines and the sharp transitions between thick and thin create a lively page texture, especially at larger sizes. The light horizontals and fine serifs suggest it will reward generous spacing and clean reproduction where details can remain intact.