Sans Superellipse Uggoh 12 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Mako' by Deltatype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, bold, friendly, retro, sporty, playful, impact, approachability, retro flavor, signage, headline clarity, rounded, blocky, compact, soft corners, high impact.
A heavy, rounded sans with a superellipse construction: strokes feel carved from rounded rectangles, with generous corner radii and mostly uniform stroke thickness. Counters are compact and squarish, and apertures tend to be tightened, creating a dense, punchy texture in text. Terminals are blunt and softly rounded; curves (like C, O, S) read more as rounded boxes than circles. The lowercase is sturdy and simple, with short extenders and a one-storey “a,” reinforcing the chunky, geometric rhythm.
Best suited to short, high-impact settings such as headlines, posters, packaging, and brand marks where bold silhouettes and rounded geometry are an advantage. It also fits sports, leisure, and youth-oriented graphics, and can work for signage or social graphics when set with extra spacing for clarity.
The overall tone is confident and upbeat, blending a contemporary soft-geometry look with a subtle retro, sign-painting and athletic headline energy. Its rounded shapes keep the weight from feeling harsh, giving it a friendly, approachable voice even at extreme darkness.
The design appears intended to deliver maximum impact while staying approachable, using soft-cornered geometry and tight counters to create a compact, emphatic voice. It prioritizes strong silhouettes and consistent rounded construction for easily recognizable letterforms in display sizes.
In longer lines the tight counters and compact joins create a strong, poster-like color; it will feel most open and legible with comfortable tracking and generous line spacing. The numerals match the same rounded-rectangle logic, producing a cohesive, display-forward set.