Sans Normal Onmir 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Allrounder Grotesk Condensed' by Identity Letters, 'Neue Rational Narrow' by René Bieder, and 'RF Dewi' by Russian Fonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, direct, punchy, impact, clarity, modernity, approachability, simplicity, geometric, rounded, clean, compact, blocky.
This typeface is a heavy, geometric sans with compact proportions and smooth, rounded curves. Strokes are consistently thick with minimal modulation, producing strong, even color in text. Circular forms (C, O, Q, 0) read as near-elliptical and tightly constructed, while straight-sided letters (E, F, H, N) are sturdy and square-shouldered. Terminals are mostly blunt and clean, counters are relatively small, and the overall rhythm is dense but orderly, supporting bold display use and short text settings.
It performs best in headlines, posters, signage, and brand marks where bold, compact letterforms are needed to hold attention. The even stroke weight and tight counters make it especially effective at larger sizes and for short, high-impact copy, as well as logos and packaging that require a strong typographic presence.
The overall tone is assertive and contemporary, with a straightforward, no-nonsense voice. Its rounded geometry keeps it approachable rather than harsh, balancing strength with friendliness for attention-grabbing messaging.
The design appears intended to deliver maximum impact through simplified geometry and heavy, consistent strokes, while maintaining approachability via rounded forms. It prioritizes clarity of silhouette and strong typographic color for contemporary display-driven communication.
The lowercase shows simple, single-storey construction where applicable, reinforcing a modern, simplified feel. Figures are wide and weighty with clear silhouettes, and the bold punctuation and letterspacing in the sample create an impactful, poster-like texture.