Slab Contrasted Bely 4 is a very bold, wide, medium contrast, italic, normal x-height font visually similar to 'Lagom' by Fenotype (names referenced only for comparison).
Keywords: posters, headlines, sports branding, packaging, logotypes, retro, sporty, confident, playful, advertising, impact, attention, retro flavor, forward motion, warmth, slab serif, bracketed, rounded, chunky, bouncy.
A heavy, right-leaning slab serif with compact joins and prominent, bracketed slabs that read as firmly attached rather than hairline. The letterforms show rounded terminals and soft corners that keep the dense weight from feeling harsh, while counters stay relatively open for the style. Curves are full and slightly squashed, giving the face a broad, poster-like footprint; diagonals and arms carry a consistent forward motion that reinforces the slanted rhythm. Numerals and lowercase follow the same chunky, sculpted construction, with bold bowls, sturdy stems, and lively internal shapes.
Well suited for bold headlines, poster graphics, sports or event branding, and packaging where an energetic, vintage-leaning slab can carry the message. It also works for short logotypes and badges, especially when you want a sturdy, friendly impact rather than a sharp, modern edge.
The overall tone is energetic and extroverted, combining a vintage sign-painting warmth with a punchy, promotional presence. It feels assertive and friendly at once—more “headline and hype” than formal editorial—thanks to the buoyant curves and emphatic slabs.
The design appears intended to deliver maximum impact with a warm, retro-leaning voice: a heavy slab structure for authority, paired with rounded shaping and a consistent forward lean for momentum and approachability. It’s built to be noticed quickly and to maintain character in display settings.
At larger sizes the distinctive slab shapes and rounded detailing become a defining texture, while in dense blocks the weight and slant can create a strong horizontal sweep. The face reads best when given breathing room in tracking and line spacing so the bold contours and counters remain clear.