Sans Superellipse Firut 7 is a very bold, wide, medium contrast, italic, normal x-height font.
Keywords: headlines, logos, posters, sports branding, gaming ui, futuristic, sporty, dynamic, techy, retro, impact, speed, branding, sci-fi, rounded, slanted, geometric, compact, smooth.
This typeface uses rounded-rectangle (superelliptic) construction with thick, smooth strokes and consistently softened corners. The forms are strongly slanted, with broad, wide-set capitals and compact, streamlined lowercase shapes that read as engineered rather than calligraphic. Counters tend to be small and rounded, apertures are tightened, and many letters rely on cut-in notches and short internal bars to maintain differentiation at heavy weight. Terminals are mostly rounded with occasional angled cuts, producing a cohesive, aerodynamic rhythm across letters and numerals.
Best suited for headlines, posters, and branding where a bold, high-impact voice is needed. It works particularly well for sports and esports identities, gaming or tech UI titles, product marks, and short marketing phrases. For longer text, larger sizes and generous spacing help preserve legibility.
The overall tone feels fast, technical, and display-driven, evoking motorsport branding, sci‑fi interfaces, and late-20th-century techno styling. Its heavy, slanted silhouettes project motion and confidence, while the rounded geometry keeps it friendly and contemporary rather than aggressive.
The design appears intended to deliver a high-energy, futuristic sans look built from rounded, modular geometry. Its consistent slant and streamlined details suggest a focus on motion, impact, and distinctive branding presence rather than neutral body-text utility.
Distinctive, stylized details appear in several characters (notched joins, inset strokes, and simplified bowls) that emphasize a custom, logo-like personality. Because the counters are tight and the shapes are highly stylized, clarity is strongest at larger sizes where the internal cuts and openings have room to breathe.