Serif Normal Apwa 2 is a very bold, wide, very high contrast, italic, normal x-height font.
Keywords: headlines, magazine, posters, branding, packaging, editorial, dramatic, fashion, classic, assertive, editorial impact, luxury tone, classic revival, expressive serif, ball terminals, bracketed serifs, swash-like, wedge serifs, calligraphic.
A forceful serif with a pronounced rightward slant and sharp, high-contrast modulation between thick stems and hairline connections. The letterforms are broad and generously proportioned, with flared, wedge-like serifs and frequent ball terminals that emphasize entry and exit strokes. Curves are sculpted and slightly sheared, giving rounds a dynamic, compressed-in-motion feel; counters stay open despite the heavy mass. The overall rhythm is punchy and irregularly lively, with subtle calligraphic swelling and tapered joins that read as deliberately drawn rather than mechanically uniform.
Best suited for headlines, magazine spreads, cover lines, and branding where a luxurious, high-impact serif voice is needed. It also fits posters and packaging that benefit from an expressive, crafted texture, especially when set at display sizes.
The font projects a confident, editorial personality—bold and elegant at once—with a distinctly theatrical flair. Its slanted, sculptural forms feel suited to fashion and culture contexts where drama and sophistication are desirable, leaning more expressive than purely utilitarian.
The design appears intended to reinterpret a classic serif model with heightened contrast and a slanted, calligraphic energy, delivering a premium display tone while maintaining recognizable, traditional letter structures.
In text, the strong diagonal stress and prominent terminals create a busy, charismatic texture that rewards generous tracking and larger sizes. Numerals follow the same high-contrast, old-style sensibility, pairing well with display typography where figures need to feel crafted rather than neutral.