Sans Normal Bobam 13 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'PT Root' by ParaType and 'Scatio' by Wahyu and Sani Co. (names referenced only for comparison).
Keywords: ui text, web content, editorial, brand systems, signage, clean, modern, neutral, functional, friendly, everyday utility, readability, versatility, modern clarity, rounded, open apertures, humanist, even color, clear numerals.
A clean sans with rounded, gently modulated curves and a steady, even typographic color. Bowls and counters are spacious, with open apertures in letters like c, e, and s that keep forms readable at text sizes. Strokes are largely monolinear with smooth joins and softened terminals; straight segments in E, F, T, and L feel crisp without appearing rigid. Proportions are balanced and contemporary, with wide, calm curves in O and C, a straightforward two-arch m, and a single-storey a and g that reinforce a simple, modern rhythm. Numerals are clear and conventional, matching the letterforms in weight and curvature for consistent texture in running text.
Well-suited to interface and product text, websites, and general-purpose editorial layout where clarity and even texture are priorities. Its open forms and steady rhythm also make it a solid choice for brand systems and straightforward signage that needs to remain legible across sizes.
The overall tone is neutral and approachable, combining a modern, no-nonsense structure with rounded details that soften the voice. It reads as practical and clear rather than expressive or decorative, making it feel dependable and broadly contemporary.
The design appears intended as a versatile, workhorse sans: contemporary proportions, open counters, and restrained detailing aimed at reliable readability and broad applicability across digital and print contexts.
Spacing appears measured and consistent in the sample text, supporting comfortable word shapes and an even line rhythm. The punctuation and basic symbols shown (such as the ampersand and question mark) follow the same rounded, low-drama construction, helping the set feel cohesive.