Sans Normal Atlem 3 is a light, normal width, monoline, upright, normal x-height font.
Keywords: ui text, body text, product design, signage, presentations, clean, neutral, modern, friendly, efficient, versatility, clarity, neutral branding, modern utility, readability, rounded, open apertures, high legibility, soft corners, geometric.
A clean sans with monoline construction and gently rounded terminals. Curves are built from smooth circular/elliptical shapes, giving bowls and counters a calm, even rhythm, while straight strokes stay crisp and consistent. Proportions feel balanced and contemporary, with open apertures and generous interior space supporting clarity at text sizes; diagonals and joins remain simple and unembellished for a straightforward texture.
This style works well for interfaces, dashboards, and general-purpose digital typography where consistent stroke weight and open counters improve scanability. It also suits signage and wayfinding at moderate sizes, and provides a neutral foundation for brand systems, documents, and presentation typography.
The overall tone is modern and approachable, with a quiet, utilitarian confidence. Rounded details soften the voice without becoming playful, keeping it suitable for neutral branding and informational settings.
The design appears intended as a versatile, no-nonsense sans that prioritizes clarity and consistency. Subtle rounding and geometric curves suggest a goal of staying friendly and contemporary while remaining broadly usable across text and display contexts.
Letterforms lean toward simple geometric logic: broad, even bowls, minimal contrast, and uncluttered joins produce a smooth, regular color in paragraphs. Numerals match the same rounded, open style, reading clearly alongside text.