Sans Faceted Abkov 3 is a very bold, normal width, low contrast, upright, tall x-height font visually similar to 'Benton Sans', 'Benton Sans Pro', and 'Benton Sans Std' by Font Bureau; 'ITC Franklin' by ITC; 'Helvetica Now' by Monotype; and 'Brown Pro' by Shinntype (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, industrial, sporty, assertive, retro, utilitarian, impact, ruggedness, machined look, display clarity, chamfered, angular, blocky, stencil-like, compact.
This typeface is built from heavy, straight-sided strokes with clipped corners that replace most curves with crisp, faceted planes. The overall texture is dense and graphic, with broad verticals and squared terminals producing strong rectangular counters and simplified joins. Round letters and numerals (like O, Q, 0, 8, 9) resolve into multi-sided forms, while diagonals in A, K, V, W, X, and Y keep a consistent, machined geometry. Lowercase forms are sturdy and upright with a large x-height and simple, single-storey constructions, and the numerals follow the same chamfered, sign-like logic for high impact.
Best used for headlines, posters, labels, and signage where the angular silhouettes can carry a message at a glance. It also fits sports branding, team graphics, and product packaging that benefits from a rugged, hard-edged presence. In longer passages it will read as emphatic and visually dense, so it’s most effective in short blocks and display settings.
The tone feels tough, engineered, and attention-seeking—more like cut metal or athletic lettering than a neutral text face. Its sharp chamfers and compact massing give it a confident, no-nonsense voice that reads as industrial and slightly retro, suited to bold statements and high-contrast layouts.
The design intention appears to be a bold, high-impact sans that swaps smooth curvature for faceted cuts to evoke manufactured precision and durability. It prioritizes strong silhouettes and consistent chamfer logic to deliver a distinctive, poster-ready voice.
Spacing appears straightforward and sturdy, supporting tight, headline-style setting where the faceted silhouettes create a consistent rhythm. The design maintains a uniform treatment of corner cuts across caps, lowercase, and figures, which helps the font feel cohesive even at large sizes where the planar details are prominent.