Sans Normal Ogwo 13 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Avenir Next', 'Avenir Next Arabic', 'Avenir Next Cyrillic', 'Avenir Next Georgian', 'Avenir Next Hebrew', 'Avenir Next Paneuropean', 'Avenir Next Thai', and 'Avenir Next World' by Linotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, punchy, modern, sporty, impact, clarity, approachability, modernity, rounded, blocky, compact, high-impact, clean.
A heavy, rounded sans with broad proportions and smooth, simplified geometry. Strokes are uniformly thick with minimal modulation, and terminals are cleanly cut, producing solid silhouettes and strong color on the page. Curves are generous and circular (notably in C, O, and S), while joins and counters stay open enough to remain readable at larger sizes. Uppercase forms feel sturdy and compact, and the lowercase keeps a straightforward, single-storey construction where applicable, reinforcing a utilitarian, contemporary rhythm.
Best suited to headlines, posters, signage, and brand marks where strong presence and quick recognition matter. It can also work well on packaging and social graphics, especially when a modern, friendly tone is needed at display sizes.
The overall tone is assertive and upbeat, with a friendly softness coming from the rounded curves and ample mass. It reads as contemporary and energetic rather than formal, lending a sense of confidence and approachability.
The design appears intended to deliver maximum impact with minimal fuss: a bold, rounded sans that stays clean and legible while projecting a confident, contemporary voice.
Spacing appears intentionally roomy for such a dense weight, helping prevent letters from clumping in headline settings. Numerals are bold and clear with simple forms that match the alphabet’s rounded, high-impact style.