Sans Normal Amlab 18 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'FS Koopman' by Fontsmith and 'Peter' by Vibrant Types (names referenced only for comparison).
Keywords: ui labels, signage, headlines, posters, branding, modern, friendly, clean, confident, pragmatic, everyday utility, clear readability, modern tone, approachable branding, rounded, geometric, open apertures, high legibility, sturdy.
A sturdy sans with rounded, geometric construction and smooth, even stroke weight. Curves are generously circular (notably in C, O, S, and numerals), while straight stems and terminals stay clean and unadorned. Counters are open and roomy, joins are simple, and the overall rhythm is steady with slightly softened edges that keep the texture approachable rather than rigid. Uppercase forms read broad and stable; lowercase keeps clear differentiation, with a single‑storey a and g and compact, functional shapes for r, t, and y.
Works well for interface typography, navigation, and product labeling where clarity at medium to large sizes matters. The sturdy build and open forms also suit headings, posters, and straightforward brand systems that want a modern, approachable sans.
The overall tone is contemporary and practical, with a friendly, no-nonsense presence. Its rounded geometry gives it an approachable feel, while the solid weight and clear shapes convey confidence and reliability.
Likely designed to be a dependable, general-purpose sans that stays highly readable while projecting a contemporary, friendly character. The emphasis appears to be on simple geometry, consistent weight, and clear counters to perform across display and functional settings.
The numerals match the letterforms closely, using round bowls and simple verticals for consistent color in text and UI. Diagonal letters like V, W, X, and Y have crisp angles without decorative cuts, helping maintain a tidy, engineered appearance.