Serif Normal Lale 1 is a regular weight, normal width, high contrast, upright, normal x-height font visually similar to 'FS Sally' and 'FS Sally Paneuropean' by Fontsmith, 'Acta Pro' by Monotype, 'Strato Pro' by Mostardesign, 'PF Diplomat Serif' by Parachute, and 'Azuza' by Parkinson (names referenced only for comparison).
Keywords: book text, editorial, magazines, academic, branding, classic, literary, formal, refined, readability, tradition, editorial tone, print authority, bracketed serifs, oldstyle numerals, calligraphic stress, moderate x-height, open counters.
This is a traditional serif with bracketed serifs, pronounced stroke contrast, and an upright, steady stance. The capitals are stately and slightly wide with clean, sharp terminals, while the lowercase shows a more bookish rhythm with softly modulated curves and clear, open counters. Serifs are crisp without becoming slab-like, and joins feel gently rounded, giving the face a familiar, text-oriented texture. The figures appear to be oldstyle, with varying heights and some descenders, integrating smoothly with lowercase text.
It suits long-form reading such as books, essays, and editorial layouts, where its contrast and bracketed serifs help guide the eye along lines of text. It also works well for magazine typography, academic or institutional materials, and brand systems that need a traditional, trustworthy tone.
The overall tone is classic and literary, evoking established print typography and a composed, formal voice. Its contrast and finishing details add refinement without looking ornamental, making it feel authoritative and calm.
The design appears intended as a conventional text serif that prioritizes readability and a familiar typographic voice, pairing crisp serif detailing with a restrained, print-forward contrast for editorial versatility.
In the text sample the color is even and readable, with clear differentiation between similar shapes (for example, the lowercase forms maintain distinct bowls and shoulders). Capitals carry presence for headings, while the lowercase maintains a comfortable cadence suited to continuous reading.