Sans Normal Abbaw 7 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Reyhan' by Plantype and 'Eloquia' by Typekiln (names referenced only for comparison).
Keywords: ui text, brand systems, editorial, signage, presentations, clean, modern, friendly, neutral, efficient, versatility, clarity, modernization, motion, oblique, rounded, open, airy, monoline.
A smooth, oblique sans with rounded, circular construction and largely monoline strokes. Curves are broad and even, terminals are clean and unadorned, and counters are open, giving the shapes an airy, highly legible feel. Proportions are balanced rather than condensed, with a gently flowing rhythm that stays consistent from capitals through numerals; the overall texture in text is even and calm.
It suits interface labels, dashboards, and general product typography where a clean, contemporary oblique is needed. The even texture and open forms also work well for editorial subheads, presentation decks, and environmental or wayfinding applications that benefit from quick scanning.
The tone is contemporary and approachable, with a straightforward clarity that feels practical rather than expressive. The slant adds forward motion and a mild sense of dynamism without becoming dramatic, keeping the voice neutral and easygoing.
The design appears intended as a versatile oblique companion for everyday typography, prioritizing clarity and consistency through rounded geometry and steady stroke behavior. Its forward-leaning posture suggests an aim to add energy to modern layouts while remaining restrained and broadly usable.
In the sample text, the italic angle and rounded geometry create a cohesive, continuous line of reading, while the open apertures help maintain clarity at paragraph scale. Numerals share the same smooth, geometric logic, supporting a uniform typographic color in mixed content.