Sans Normal Felo 10 is a very light, narrow, low contrast, upright, normal x-height font.
Keywords: branding, headlines, editorial, packaging, ui display, minimal, airy, elegant, contemporary, refined, minimalism, modern branding, geometric clarity, display focus, monoline, geometric, clean, delicate, rounded.
A delicate monoline sans with geometric construction and generous interior space. Curves are smooth and near-circular (notably in O, C, Q, and numerals), while straights stay crisp with a consistent, hairline stroke. Terminals are clean and largely unmodulated, creating a calm rhythm; several forms lean toward simplified, schematic shapes (e.g., open apertures in c/e and a single-storey a). Ascenders and descenders are slender and prominent in text, and the overall spacing feels open, supporting a light, uncluttered texture at larger sizes.
Best suited to branding, logotypes, packaging, and editorial headlines where a light, polished voice is desired. It also works well for large UI or product display text where its clean geometry and open forms can remain clear, while its hairline weight makes it less ideal for small, dense copy or low-resolution contexts.
The overall tone is quiet and modern, with a refined, almost architectural lightness. Its thin strokes and measured geometry suggest a premium, minimalist sensibility—more poised and editorial than playful—while staying approachable through rounded bowls and soft curves.
The design appears intended to deliver an ultra-clean, contemporary sans optimized for modern layouts and spacious typography. It prioritizes geometric clarity and minimal stroke presence to create an airy, high-end look in display settings.
In running text, the very thin stroke and open counters create a bright page color and a distinctly delicate presence. Rounded characters (o, e, 0, 8, 9) read as carefully balanced, while straight-sided forms (E, F, T, L) reinforce a clean, structured feel.