Sans Normal Idmoj 12 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: branding, packaging, posters, social media, quotes, friendly, casual, playful, handwritten, approachable, handwritten feel, approachability, informal tone, everyday legibility, rounded, slanted, monoline, soft terminals, loose rhythm.
A slanted, handwriting-inspired sans with rounded, monoline strokes and softened terminals throughout. Forms lean forward with a loose, lively rhythm and subtly varied character widths, giving lines of text an organic flow rather than a rigid, mechanical cadence. Curves are smooth and open, counters stay generous, and joins feel brush- or marker-like without strong stroke modulation, keeping the texture even and readable in short passages.
Well suited to cheerful branding, packaging, posters, and social graphics where a handwritten note-like voice is desirable. It can also work for short UI headings, captions, and pull quotes when you want warmth and informality more than strict typographic neutrality.
The overall tone is informal and personable, with an upbeat, conversational feel. Its forward slant and rounded shapes suggest motion and friendliness, making it feel welcoming rather than formal or technical.
Likely designed to deliver a clean, legible handwritten impression—capturing the friendliness of marker script while keeping shapes simple and consistent for straightforward setting in titles and short text.
Uppercase and lowercase share a consistent, simplified construction that favors clarity over precision, with gently exaggerated curves and a hand-drawn bounce. Numerals match the same casual, rounded style, helping mixed text keep a cohesive, easygoing color.