Sans Superellipse Nuruk 2 is a very bold, narrow, low contrast, upright, tall x-height font visually similar to 'Korolev Rounded' by Device, 'Anantason Mon' by Jipatype, 'Bourton' and 'Bourton Hand' by Kimmy Design, 'MVB Diazo' by MVB, and 'HARBER' by bb-bureau (names referenced only for comparison).
Keywords: headlines, posters, packaging, kids, logos, playful, chunky, friendly, retro, cartoonish, warm impact, playful branding, retro display, soft geometry, rounded, soft, bubbly, blunt, compact.
A heavy, rounded display sans with soft, blunted terminals and broadly rectangular (superellipse-like) counters. Strokes are consistently thick with minimal modulation, and curves are swollen and cushiony rather than crisp. The lowercase is large and compact, with short ascenders/descenders and single-storey forms; dots and interior apertures stay small and rounded. Overall spacing feels tight and massy, creating a dense, ink-rich texture that reads as intentionally chunky.
Best suited to short, high-impact copy such as headlines, posters, logos, and packaging where its chunky silhouette can do the work. It can also fit playful editorial callouts, stickers, and kid-focused or entertainment-facing graphics. For longer passages, larger sizes and generous line spacing help preserve clarity as counters are tight.
The font conveys a warm, humorous tone with a toy-like, approachable presence. Its inflated shapes and softened corners suggest casual fun and lighthearted branding rather than formality. The overall feel leans retro and snackable—confident, bold, and friendly.
Likely designed to deliver an instantly recognizable, friendly display voice through exaggerated weight and softened superelliptical forms. The emphasis appears to be on bold shape personality, compact rhythm, and consistent rounded geometry for branding and attention-grabbing titles.
Round letters (o, e, g) show squared-off curvature and small counters that can close up at smaller sizes, reinforcing its display-first character. The numerals match the same cushioned geometry and heavy footprint, keeping the set visually consistent.