Sans Normal Egmas 10 is a light, normal width, low contrast, italic, tall x-height font.
Keywords: branding, editorial, magazines, user interfaces, presentations, modern, airy, polished, calm, clarity, versatility, modernization, refinement, readability, humanist, open forms, soft terminals, slanted, elegant.
This typeface is a slanted sans with a clean, gently humanist construction and rounded, open counters. Strokes feel even and light, with softened terminals and a smooth, slightly calligraphic rhythm rather than rigid geometric stiffness. Proportions are fairly tall and streamlined, with ample internal space in letters like C, O, e, and a, and a narrow, upright-yet-slanted stance that keeps lines of text looking tidy and continuous. Figures follow the same restrained, rounded logic, with simple curves and a consistent, understated texture.
It works well for editorial typography, magazine layouts, and brand systems that need a clean italic voice for emphasis or tone-setting headlines. The open shapes and smooth rhythm also suit interface text, presentations, and short marketing copy where readability and a polished, modern feel are priorities.
The overall tone is contemporary and refined, projecting clarity without feeling mechanical. Its slant adds motion and a subtle sense of sophistication, reading as calm and editorial rather than loud or playful. The design feels understated and premium, suited to situations where a gentle emphasis is desired without resorting to decorative styling.
The design appears intended as a versatile, contemporary slanted sans that can carry both display and text roles while maintaining a refined, consistent texture. Its open apertures and softened terminals suggest an emphasis on comfortable reading and a friendly, modern neutrality rather than strict geometric severity.
Curves are smooth and generously rounded, while joins and turns stay crisp enough to preserve definition at text sizes. The spacing and letterfit appear even, producing a light, uniform typographic color across longer passages, with punctuation and numerals matching the same unobtrusive, streamlined character.