Sans Normal Udgog 3 is a bold, normal width, high contrast, upright, normal x-height font visually similar to 'EF Radiant' by Elsner+Flake and 'BAR SADY' by Machalski (names referenced only for comparison).
Keywords: headlines, editorial, posters, branding, packaging, confident, authoritative, professional, straightforward, headline impact, clear reading, strong hierarchy, timeless tone, compact fit, compact, crisp, clean, sturdy, classic-leaning.
The design is a bold, upright sans with pronounced stroke contrast and clean, sharply finished terminals. Curves are broad and smoothly drawn, paired with straighter verticals and sturdy horizontals that give the face a stable, grounded rhythm. Proportions feel fairly traditional and compact, with clear counters and a consistent, even texture in text despite the contrast.
Well suited for headlines, subheads, posters, and branding where a firm, established voice is needed. It can also work for pull quotes, magazine-style layouts, and packaging where bold text must stay clear and organized. For longer body text, it will be most effective when used with generous spacing and moderate sizes to preserve the crisp interior shapes.
This typeface projects a confident, no-nonsense tone with a slightly formal, editorial feel. Its strong weight and crisp contrast read as assertive and authoritative, while the rounded curves keep it approachable rather than harsh.
The font appears designed to deliver strong presence at display sizes while remaining readable in short-to-medium passages. Its combination of sturdy structure and noticeable contrast suggests an intention to evoke a classic, print-like seriousness without introducing decorative flourishes.
The numerals show a mix of rounded and angular gestures, giving them strong individuality and making them stand out in display contexts. Overall spacing feels tight and efficient, contributing to a dense, impactful typographic color.