Sans Normal Kabab 5 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Neue Haas Grotesk Text', 'Neue Helvetica', 'Neue Helvetica Armenian', 'Neue Helvetica Paneuropean', 'Neue Helvetica Thai', 'Neue Helvetica World', and 'Neue Helvetica eText' by Linotype and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, confident, energetic, contemporary, assertive, impact, motion, modernity, clarity, oblique, rounded, geometric, blocky, clean.
A heavy, oblique sans with broad proportions and smooth, rounded geometry. Strokes maintain an even thickness with minimal contrast, producing dense, dark word shapes and strong horizontal presence. Counters are generous and mostly circular/oval, while joins and terminals stay clean and straightforward, avoiding decorative details. The italic slant is consistent across caps, lowercase, and numerals, creating a fast, forward-leaning rhythm that remains stable and legible at display sizes.
Best suited for headlines, posters, and brand marks that need strong impact and quick directional energy. It also fits sporty or performance-oriented identities, product packaging, and promotional graphics where bold, slanted typography helps convey motion and confidence. For longer text, it will be most effective in short bursts such as pull quotes, labels, and UI callouts at larger sizes.
The overall tone is energetic and self-assured, with a punchy, athletic feel driven by the bold massing and forward slant. Its geometric roundness keeps the voice modern and friendly rather than aggressive, making it read as contemporary and performance-minded.
The design appears intended to deliver a modern, high-impact sans that feels fast and decisive while staying clean and approachable. Its consistent oblique angle and rounded, geometric construction suggest an emphasis on strong silhouette, readability at display sizes, and a contemporary, action-oriented voice.
The design reads best where its weight and slant can be appreciated—letterspacing feels naturally tight because of the wide forms and strong blackness, and the numerals match the same sturdy, rounded construction for consistent texture in mixed settings.