Sans Superellipse Logup 2 is a bold, very narrow, low contrast, upright, normal x-height font visually similar to 'Iwan Reschniev' by FDI, 'Tradesman' by Grype, 'Licencia' by K-Type, and 'Hagia Pro' and 'Qiblat Sans' by Studio Fat Cat (names referenced only for comparison).
Keywords: headlines, posters, signage, packaging, sports branding, industrial, retro, condensed, technical, assertive, space saving, high impact, industrial tone, geometric consistency, rounded corners, rectangular bowls, compact, monolinear, closed apertures.
A compact, condensed sans with monolinear strokes and heavily rounded corners that push many forms toward rounded-rectangle geometry. Curves are minimized in favor of straight stems, flat terminals, and squared bowls softened by consistent radiusing. Counters tend to be tight and often rectangular, producing a dense texture in words, while punctuation and figures follow the same sturdy, simplified construction. Overall spacing appears economical, creating a strong vertical rhythm and a solid, blocky silhouette.
Best suited to display settings where a condensed footprint and strong presence are useful, such as headlines, posters, signage, and packaging. It can also work for logos and brand marks that want a technical, industrial voice, especially at medium to large sizes where tight counters remain clear.
The tone is utilitarian and self-assured, with a mildly retro, machine-made feel. Its rounded-rectilinear construction reads technical and industrial rather than friendly, giving headlines a controlled, engineered character.
The design appears intended to deliver maximum impact in limited horizontal space while maintaining a cohesive rounded-rectilinear aesthetic. Its simplified geometry and consistent corner treatment suggest an emphasis on clarity, reproducibility, and a distinctive industrial flavor for display typography.
Many letters emphasize verticality and compression, so round characters read more like capsules than circles. The design’s consistent corner rounding helps maintain cohesion across caps, lowercase, and numerals, reinforcing a uniform, signage-like presence.