Sans Normal Veguk 1 is a regular weight, wide, low contrast, italic, normal x-height font.
Keywords: branding, packaging, ui labels, posters, social media, friendly, casual, approachable, lively, modern, approachability, readability, modernity, informality, rounded, humanist, soft terminals, slanted, open counters.
A rounded, slanted sans with soft, slightly calligraphic construction and gently modulated curves. Strokes stay mostly even, with rounded terminals and smooth joins that keep the texture clean at text sizes. Proportions feel generous and open, with wide letterforms, roomy counters, and a relaxed rhythm that reads more conversational than rigid. The lowercase shows simple single-storey shapes and a straightforward, unforced construction, while capitals remain smooth and lightly aerodynamic rather than geometric.
Works well for brand identities, packaging, headlines, and short-to-medium text where a friendly, modern voice is desired. The open shapes and rounded terminals also suit UI labels, onboarding screens, and social graphics that need clarity with a personable tone. It can add warmth to signage or editorial callouts without the formality of a traditional text face.
The overall tone is warm and informal, suggesting ease and motion without becoming decorative. It feels contemporary and friendly, suited to messaging that aims to be welcoming and uncomplicated. The slant adds a sense of momentum and approachability, giving lines of text a gentle forward drive.
Likely designed to provide an easygoing italic sans that balances modern simplicity with humanist softness. The goal appears to be a readable, everyday workhorse with rounded, welcoming shapes and a natural, conversational rhythm across letters and numerals.
Round forms (notably in C, G, O, Q and the numerals) stay consistent and smooth, helping maintain an even typographic color. The figures follow the same soft, rounded logic as the letters, and the italic posture is steady across both uppercase and lowercase, supporting cohesive mixed-case setting.